Monthly deep dives

Websites that make money quietly, found and taken apart

Every report answers five questions

See the leaderboardSee how we take a site apart

How we take a site apart

Every number comes with receipts.

We dig through dozens of sources so you don't have to.

Where we look

  • The site, pricing, docs and terms
  • Communities and social
  • Press coverage
  • Reviews and app stores
  • Code and models
  • Traffic, search and ad data
  • Filings and public records
  • Web archives
  • Market research

What we work out

  • Line up the rivals

  • Track the growth

  • Break down the traffic

  • Do the math

    A×B=C

  • Check every claim

  • Rebuild the timeline

  • Read the reviews

  • Size up the market

What you get

10,000+ words

One verdict, five scores

  1. 01What is it, and how did it take off?

  2. 02Are people actually paying for it?

  3. 03Where do its users come from?

  4. 04Is there still room for you?

  5. 05How hard is it to build?

  6. 06Could you run the same playbook?

Every source, linked

Leaderboard

The first issue is on its way.

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